About Us

What Sets First Response Water Damage Apart?

• Unmatched Customer Satisfaction: As a locally-owned business, we don’t just focus on “doing the job”—we focus on creating raving fans. Our customers are the heartbeat of our business, and we take pride in building lasting relationships based on trust, transparency, and top-notch service. Word of mouth and referrals from happy customers are what keep us going!
• Immaculate Cleanliness: Water damage can be messy—but your home doesn’t have to be. First Response Water Damage is recognized by contractors and insurance adjusters for having the cleanest demo zones in the industry. We go the extra mile to ensure your home stays tidy, because enduring water damage is tough enough without having to deal with added mess. We treat your space with the utmost respect.
• We Treat You Like Family: When we say we treat our customers like family, we mean it. You’ll receive the same level of care, empathy, and respect that we would give our own loved ones. From friendly service to ensuring your home is handled with care, we are with you every step of the way.
• Experienced Crew, On Every Job: Experience matters. That’s why we don’t send out crews of rookies—our team has been with us for years. For example, our field supervisor, Seth, has been with us for over a decade. Our owner, Brent, is hands-on and often working alongside the team, making sure everything is done right from the start. You can trust that you’ll always have the most qualified professionals working on your home.
• Direct Access to the Owner: When you call First Response Water Damage, you don’t get a script or an answering service—you get Brent Rice, the owner. With over 30 years of experience, Brent is your go-to resource for all things water damage. He’ll answer your questions in detail, explain how insurance works, and help set expectations for the job ahead. You’ll always have an expert on the line when you need it most.

Water Damage and Flood Damage: did you know there is a difference?

I’ve been in business since 1989 and as a Water Damage Repair specialist for over 25 years. My name is Brent Rice and this is my wife Nicole. The water damage and dry out technology has improved drastically and we make sure to have the best equipment on hand for our customers. We support homeowners and property managers.

First Response Water Damage is a family owned business, we’re local, and ready to help you with your emergency.

My customers reply on fast, professional response. They reply on my experience and knowledge. I can help navigate the insurance maze too.

There is a difference between Flood & Water Damage.

• Water damage and flooding in the home are 2 different categories.
• “Flooding” is NOT covered by your home owner’s insurance policy.
• Water damage is defined as unwanted water in your structure from internal failure such as a hot water tank, hose, pipe, toilet, washing machine hose, sprinkler system etc. and is covered by your policy.
• Flooding is defined as unwanted water in the structure from an outside source such as thru the foundation, thru a doorway, and rain water, rivers, and lakes.
• Flooding requires specific “flood” insurance.
• There are some gray areas such as gutters and roofs.

​I’ve been doing this for 20 years and I love helping people with the best solutions.